The NEW Acme "Baitfish" UV/Glow Series provides a realistic outer bait "skin" and a LOUD Rattle chamber to make it easier for fish to find and attack this match-the-hatch lure even in deep or dark water conditions. The special glow coating brings these baits to life even under the toughest fishing conditions and, combined with the legendary Kastmaster flash action, this series will help you attract and catch more fish than ever!