All New Brew City Is here  See What's New >

Free Ground Shipping on Tackle Orders over $50 for U.S. Addresses   *does not include items from Brew City, Elliott or 2B FISHING
The New Brew City Shuttle Is Here Order Now

Hardwater On The Horizon

Ready To Rock Ice Season?
View all

New Hardwater Fishing Gear

Baits, Ice Rods, Tip-Ups, and FFS Equipment - Everything You Need For Hardwater Adventures - From Your Favorite Brands.

Acme Tackle  •  2B FISHING  •  Reef Runner Lures  •  Moonshine Lures  •  Beaver Dam  •  Brew City Marine

Explore New Ice Season Products

New For 2026 - Open Water Series

View all

Top Fishing Brands

Walleye

Shop Collection

Salmon

Shop Salmon & Trout

Bass

Shop Collection

Panfish

Shop Collection

FOCUSED ON FISHING

From local lakes and rivers to top fishing destinations, we're here to help you be ready for the adventure.

Technical Targeting With Live Sonar

Brew City Marine systems are heavy duty low profile versatile pole mounts made for the Garmin Live Scope, Lowrance ActiveTarget and the Humminbird Mega Live and 360.

Shop Brew City

Beaver Dam

Still the Original, Still the Smoothest, and Still Proudly Made by Hand in the U.S.A.

Shop Beaver Dam Tip-Ups
Person holding an elliott fishing rod with 'The Odyssey' branding in a snowy landscape

Elliott Rods

High Performance Ice Rods. Pick One Up... You'll Feel The Difference. 

Elliott Rods

2B FISHING

Our strategy is simple. To design fishing rods for outstanding value and performance.

Shop Genesis SeriesShop Ceres Collection

Kastmaster

Catching for decades. The legendary Kastmaster.

Shop The Kastmaster Series

Kalin's

Premium plastics and jigs that take fish all season long.

PlasticsJigs
Three colorful reef runner flash shad fishing lures held in a hand with a fishing net in the background.

The Reef Runner Flash Shad

Serious Action, Flash and Sound Packed Into One Super Bait.

Shop now

Perfect Pairings For Precision Performance

Put your best foot forward. The right rods, gear and tackle to take on the conditions. We've done the homework, you get the fish.

Best Sellers

NEW CUSTOMERS

Save 10% on your first order

WELCOME10

News & Happenings

View all
  • The Latest Launch: New Gear Drops

    The Latest Launch: New Gear Drops

    Debuting at iCast 2026, here is a look at what we've got coming your way. From Great Lakes salmon, Midwest walleye to coastal saltwater, we have new baits, rods and...

  • St. Paul Ice Fishing Show - Acme Tackle Company

    Come See What's New at the St. Paul Ice Show

    One of the biggest and best ice fishing events in the Midwest, the St. Paul Ice Show from December 5th through December 7th, 2025, in St. Paul, Minnesota! Stop by...

  • Brew City partners with Acme Tackle for Growth

    Brew City partners with Acme Tackle for Growth

    Acme Tackle Company, made by Hard and Soft Fishing and the makers of Acme, Kalin’s, Beaver Dam, Moonshine, Reef Runner, Elliott Rods, 2B FISHING, Uncle Josh, Atom and Bead, is...