Brew City partners with Acme Tackle for Growth

Acme Tackle Company, made by Hard and Soft Fishing and the makers of Acme, Kalin’s, Beaver Dam, Moonshine, Reef Runner, Elliott Rods, 2B FISHING, Uncle Josh, Atom and Bead, is excited to announce its partnership with Brew City CT360, LLC. Based in Big Bend, WI, Brew City is a designer and manufacturer of a versatile set of live sonar poles. Brew City founder, Tim Newman, and his team will remain with the company and continue bringing market leading marine accessories to the angling community.

“We are very excited to welcome Brew City to our family of brands,” said Robin Hancock, President of Acme Tackle Company. “Expanding into marine and fishing accessories has been a key goal for us, and Brew City enables us to enter this segment with an award-winning product line that is truly a standout in the industry. With the adoption of live sonar technology expanding rapidly, anglers are increasingly seeking accessories that enhance their experience. Brew City's innovative offerings position us to meet this growing demand. With Brew City, Acme Tackle will continue building its legacy beyond its lure based roots and complements our recent expansions into terminal tackle, nets, rods, and now marine and fishing accessories.”

Tim Newman, founder of Brew City, said “I am thrilled to have found the perfect partner for Brew City. Acme Tackle’s strong reputation amongst the angling community and their sales, marketing and product development resources will drive the Brew City brand to new heights.”

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ABOUT HARD AND SOFT FISHING:

Hard & Soft Fishing has roots dating back to 1922, when their first brand, Uncle Josh, began manufacturing in Fort Atkinson, Wisconsin. They have grown to represent high-quality rods and nearly every tackle category on the market for both ice and open-water fishing across their family of brands which include Acme Tackle Company, Kalin’s, Beaver Dam, Moonshine, Reef Runner, Elliott Rods, 2B FISHING, Uncle Josh, Atom and Bead. From the Pacific to the Atlantic and all the lakes and rivers in-between, they produce bait and tackle that has been helping anglers catch more fish for decades. Their employees don’t simply produce tackle, they use it on the weekends.